Creating the brand identity, logo, and label design for Chuparosa Vineyards was one of the most exciting design opportunities I’ve had the chance to tackle. The logo takes meaning from the vineyards namesake “Chuparosa” which means hummingbird in Spanish. The logo features a stylized hummingbird in flight, capturing the grace and fluidity of the bird's movement. The choice of yellow, red, green, and purple for the brand colors adds a playful yet sophisticated touch, evoking the lush landscape of the vineyard and the diverse palette of flavors found in its wines. The design elements, including labels, packaging, and promotional materials, are cohesive and visually appealing, creating a memorable brand identity that resonates with consumers seeking quality and artistry in their wine selections.